"Treevas" Sustainable Clothing
F
alling under my "Treevas" brand identity, my clothing line is my longest-running project. After discovering a beginner-friendly, low-MOQ clothing decorator back in late 2019, I was inspired to begin experimenting with the design process for the first time. The following three years, I researched and experimented with many facets of design and refined my ethos to prioritize sustainability. Combining my interests in fashion design, graphic design, web design, and photography, "Treevas" continues to be a reflection of myself and my design ethos.
Contribution: All Original Work
Timeline: ~3-4 Months
Material: Varies, mostly cotton and 100% recycled polyester
Date Completed: August 2022
Association: Personal Project
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A group shot of all four of my photoshoot models wearing various pieces from my collection.
The Pieces
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"Eunice N. Foote Printed Ringer Tee," telling a visual story of the woman who discovered the effects of global warming and was never properly appreciated for it.
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"Nature's Regalia Embroidered Thick Crewneck," depicting a vibrant and powerful root system emerging, curved at the bottom to lightly hint towards the curvature of the Earth.
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"Slaystainable Embroidered Tee," a humorous play on words between the slang term "Slay" and "sustainable." This one got a lot of friendly laughs from customers.
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"Embroidered Tracker Jacket and Pants," a modern, slightly humorous take on the classic workout pairing featuring the line's catchphrase, "Nature's Regalia."
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"Treevas Embroidered Tote Bag," a rather minimalist design featuring my company name in four different nature-inspired typefaces I licensed from James Coffman.
Videography and Web Design
Original video composed during the photoshoot to advertise the launch.
This graphic outlines the web design flow I designed on Webflow with both mobile and computer dimensions. Click this link here to view an archived version of this website!
Project Takeaways
I
hold my brand Treevas very close to my heart as it was the catalyst for my discovery of the design industry. Throughout my three clothing line releases since 2020, I have increasingly emphasized sustainability, and that can be seen through each release. And in retrospect as I write this in 2024, I think I could release a
much more sustainable clothing line today, given the time and resources to do so. Furthermore, my brand has exposed me to many facets of design, from photography and graphic design to packaging and web design; Getting my feet wet into many different creative mediums supports a wide-ranging knowledge base I can pull from in any project.